Sandi is a Louisiana native, having graduated with a degree in Communications.  Shortly after college, she moved to Houston, Texas and took a position with JP Morgan Chase as their VP of Recruitment, Marketing and Communications. While under her direction, JP Morgan Chase’s Career Site was named amongst the “Top 25” of Fortune 500 Companies.  Sandi’s proven expertise has helped lead James Edward and Companies, Inc. towards operational excellence, continued growth, and innovation.

As the CEO, her responsibilities include driving the day-to-day agenda and overseeing the execution of business plans for the entire company. As a confident leader, she has demonstrated success in building and managing world-class sales organizations, shaping the sales tools and processes needed to deliver top performance, as well as motivating sales teams to surpass revenue targets.

In addition to her organizational roles, she is a founding Board Member of the John Fontaine Jr., Charity, sits on the Board of Trustees for the Presbyterian School of Houston, and sits on the Board of Directors for the Georgia Beverage Association.

In July 2011, he relocated to Austin, Texas to serve as the Chaparral Sales Manager. Then in July 2015, he moved to McAllen, TX to lead a new territory as the General Manager for Chaparral South. Following that role, Fred became the General Manager for the JECO Texas region which covered both the Chaparral and Viva Distributing regions. In 2022, Fred became the Vice President of Sales for James Edward and Companies.

As the VP of Sales, his responsibilities include coaching and developing a highly capable management team, providing direction, overseeing the management of all Sales, building strong relationships with top customers, and upholding the JECO and RBNA standards and processes across all territories within JECO.

Fred is a native of Bayamon, Puerto Rico. He grew up in Orlando, Florida before joining the United States Army in 1996 where he served in Operation Desert Shield while stationed at Ft. Stewart. After his service, he attended Georgia Sothern University and began his retail career as an Operational Manager T-Mobile.  Fred is married to Dr. Gabriela Rosas, and they have a beautiful son, Ethan.

The Corporate Support Department leads all internal objectives related to business insights and analysis, technology maintenance and support, as well as training and development of new and current employees. In this role, Noah leads a team of direct reports that operates on the values of collaboration, availability, and simplicity.

Noah joined James Edward & Companies in October 2014, having been brought on board to internally support RBNA’s annual DP Evolution process along with the training and development of our sales teams. Noah graduated from the University of Georgia in 2005, majoring in Consumer Economics (with a minor in attending football games). After graduation, Noah began his career with MillerCoors, where he would spend the next 8 years moving between various sales and analyst roles. From there, Noah moved to the startup business, FIN Branding Group, where he served as Director of Operations.

It is Noah’s mix of experience between the corporate and startup business worlds, along with his knowledge of the DSD business model and entrepreneurial spirit that makes him a successful leader at James Edward & Companies.

As the company and brand quickly expanded, he advanced within the organization assuming new areas of responsibility as a District Sales Manager, Team Leader overseeing resets and merchandising, and eventually found his true niche by taking on the role of Operations Manager, overseeing fleet, warehousing, compliance and inventory control.

In February 2016, he was promoted to Corporate Director of Operations for James Edward and Companies. Val will be tasked with further improving JECO’s comprehension of its operational needs and aligning all companies’ (Viva, Chaparral and Matador) operational processes (fleet, product, facilities, etc). I am confident that his proven track record and his hands-on approach will allow him to succeed in this new role.

I am so excited to see all of the successes that will be accomplished with him leading this critical piece of our organization. With his over 18 years of Beverage distribution experience (beer, wine, spirits and energy), his passion for the business, and expertise, he will help move James Edward & Co. in the right direction as a more cohesive organization.

She has worked in multiple industries and different roles; she has worked at a Manufacturing Company as an Accountant then became HR Manager, Waste Management company as an HR Manager & Finance Specialist, and Auditor for a CPA firm. MaryAnn has lived in Houston her entire life.

As the General Manager, his responsibilities include coaching and developing a highly capable management team, providing direction and overseeing the management of all Sales, Administrative, and Operations departments, building strong relationships with top customers and to uphold the JECo and RBNA standards and processes across all territories in our Texas Region. Robert’s extensive experience, vision, and leadership provide the necessary qualities to ensure that the company continues to thrive under his leadership.

Robert has over 20 years of retail and distribution experience, born and raised in El Paso, Tx, he began his retail career at Wal Mart Stores Inc. where he quickly climbed the ranks to run stores in different parts of Texas and New Mexico, after 10 years of retail with Wal Mart he decided to make a career change and join Viva Distributing, his combined experience between retail and distribution along with his leadership and winning attitude have made him a very successful leader at Viva and Chaparral Distributing.

Aaron began his foray in the beverage industry over 20 years ago, beginning at Columbia Distributing in Portland, Oregon. Later, he found a home with New Belgium Brewing Company where he progressed into the Area Manager role over Georgia, Tennessee, and South Carolina. Aaron began his experience with Red Bull over 6 years ago as the Distributor Partner Manager for Matador Distributing. After 2 years in that role, Aaron escalated his career at Matador Distributing and took on the position of General Manager.  Aaron brings a wealth of industry knowledge, leadership, drive, creativity, and passion for the Red Bull brand, ideally suited for the leadership role at Matador Distributing.

Following graduation, she worked in accounting at a trading firm then as an analyst for a national food service distributor. Since joining James Edward and Companies, Sarah has provided administrative support to our executive team and helps oversee the daily operations at the Houston office. Her eagerness, work ethic, and attention to detail have allowed us to continually expand her role to assist in every department across all companies. She resides just outside of Houston, with her husband and dog.