Sandi is a Louisiana native, having graduated with a degree in Communications.  Shortly after college, she moved to Houston, Texas and took a position with JP Morgan Chase as their VP of Recruitment, Marketing and Communications. While under her direction, JP Morgan Chase’s Career Site was named amongst the “Top 25” of Fortune 500 Companies.  Sandi’s proven expertise has helped lead James Edward and Companies, Inc. towards operational excellence, continued growth, and innovation.

As the CEO, her responsibilities include driving the day-to-day agenda and overseeing the execution of business plans for the entire company. As a confident leader, she has demonstrated success in building and managing world-class sales organizations, shaping the sales tools and processes needed to deliver top performance, as well as motivating sales teams to surpass revenue targets.

In addition to her organizational roles, she is a founding Board Member of the John Fontaine Jr., Charity, sits on the Board of Trustees for the Presbyterian School of Houston, and sits on the Board of Directors for the Georgia Beverage Association.

In July 2011, he relocated to Austin, Texas to serve as the Chaparral Sales Manager. Then in July 2015, he moved to McAllen, TX to lead a new territory as the General Manager for Chaparral South. Following that role, Fred became the General Manager for the JECO Texas region which covered both the Chaparral and Viva Distributing regions. In 2022, Fred became the Vice President of Sales for James Edward and Companies.

As the VP of Sales, his responsibilities include coaching and developing a highly capable management team, providing direction, overseeing the management of all Sales, building strong relationships with top customers, and upholding the JECO and RBNA standards and processes across all territories within JECO.

Fred is a native of Bayamon, Puerto Rico. He grew up in Orlando, Florida before joining the United States Army in 1996 where he served in Operation Desert Shield while stationed at Ft. Stewart. After his service, he attended Georgia Sothern University and began his retail career as an Operational Manager T-Mobile.  Fred is married to Dr. Gabriela Rosas, and they have a beautiful son, Ethan.

In this role, Noah oversees the Corporate Support Department, which is responsible for business insights and analysis, technology maintenance and support, route to market strategies, and the training and development of both new and existing employees. Under his leadership, the team operates with a commitment to collaboration, accessibility, and efficiency to support the company’s overarching goals.

Noah joined James Edward & Companies in October 2014, initially focusing on Red Bull North America’s annual Distributor Partner Evolution process and leading training and development efforts for the sales team. He holds a Bachelor’s degree in Consumer Economics from the University of Georgia (Class of 2005).

Prior to his tenure at James Edward & Companies, Noah spent eight years at MillerCoors, progressing through various sales and analyst roles. He then transitioned to the startup sector, serving as Director of Operations at FIN Branding Group, where he gained valuable experience in entrepreneurial business operations.

With a diverse background spanning both corporate and startup environments, as well as deep expertise in the DSD business model, Noah brings a strategic mindset, operational acumen, and entrepreneurial drive to his leadership role at James Edward & Companies.

Before joining the company, Marc served as a distinguished Army Officer for 24 years, culminating his military career as a Senior Logistician with expertise in strategic planning and organizational design.

Marc earned a Bachelor’s degree in Business Management from the University of Texas at El Paso and a Master of Business Administration (MBA) from Troy State University.

Her passion lies in people, and she thrives on enhancing the employer-employee experience. She is known for her meticulous attention to detail, exceptional prioritization skills, and the ability to meet deadlines with ease.

Beyond the office, Taylor is an avid traveler, having explored over 11 European countries and counting. Her most cherished adventure was exploring the breathtaking landscapes of Iceland. In her downtime, she is either at home curled up with a good book, baking up sweet treats, planning her next travel escapade, or just enjoying quality time with her husband and their two furry companions.

As the General Manager, his responsibilities include coaching and developing a highly capable management team, providing direction and overseeing the management of all Sales, Administrative, and Operations departments, building strong relationships with top customers and to uphold the JECo and RBNA standards and processes across all territories in our Texas Region. Robert’s extensive experience, vision, and leadership provide the necessary qualities to ensure that the company continues to thrive under his leadership.

Robert has over 20 years of retail and distribution experience, born and raised in El Paso, Tx, he began his retail career at Wal Mart Stores Inc. where he quickly climbed the ranks to run stores in different parts of Texas and New Mexico, after 10 years of retail with Wal Mart he decided to make a career change and join Viva Distributing, his combined experience between retail and distribution along with his leadership and winning attitude have made him a very successful leader at Viva and Chaparral Distributing.

Matt came to Matador with many years of experience in the beverage industry, from beginning as an independent distributor for Coke New York, then transferring to 7UP in Atlanta. Matt then brought his extensive knowledge to Matador Distributing in 2011 where he began in a Key Accounts role. He has held several positions from Regional Sales Manager to Director of Sales and finally escalated into the General Manager role in 2023. Matt brings a wealth of industry knowledge, leadership, drive, creativity, and passion for the Red Bull brand, ideally suited for the leadership role at Matador Distributing.

Following graduation, she worked in accounting at a trading firm then as an analyst for a national food service distributor. Since joining James Edward and Companies, Sarah has provided administrative support to our executive team and helps oversee the daily operations at the Houston office. Her eagerness, work ethic, and attention to detail have allowed us to continually expand her role to assist in every department across all companies. She resides just outside of Houston, with her husband and dog.