ABOUT Red Bull
Inspired by functional drinks from the Far East, Dietrich Mateschitz founded Red Bull in the mid 1980’s. He created the formula of Red Bull Energy Drink and developed the unique marketing concept of Red Bull. In 1987, on April 1, Red Bull Energy Drink was sold for the very first time in its home market Austria. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category. Today Red Bull is available in more than 167 countries and around 50 billion cans of Red Bull have been consumed so far.
ABOUT JAMES EDWARD & COMPANIES
James Edward and Companies began in 1994 as a full service broker firm that helped innovative beverage brands set up distribution. In the early 1990’s, Red Bull was already an established brand in Europe, however It was virtually unknown in the US.
James Edward and Companies, best in class distributor partner focused on maximizing customer service through innovation and employee development by driving a sales culture with a passion for winning.
Why Choose Us?
We are a best in class distributor partner focused on maximizing customer service through innovation, employee development, and a competitive sales culture with a passion for winning.