James Edward and Companies

Convinced of Red Bull’s potential, Jim and his partners mobilized into action.
Matador Distributing
Matador Distributing began its operations in March 2000, in Atlanta, GA as James Edward and Companies first exclusive Red Bull distributor. In the beginning, Matador consisted of 3 employees – a General Manager and two Account Managers that serviced all of metropolitan Atlanta. Today, as the one of the largest distributors in the United States, Matador services retailers throughout Georgia, Tennessee, and North Carolina. Matador operates out of 7 facilities across its territory, with over delivery 100 routes to service its 8,000+ customers. Matador employs a growing team of over 200 dedicated employees.
Viva Distributing
Viva Distributing began its operations in March 2001, in El Paso, TX as James Edward and Companies second exclusive distributor of Red Bull Energy Drinks. Today, Viva Distributing services over 2,300 retailers throughout the panhandle and west Texas. With 6 warehouse locations across the state, Viva Distributing currently operates 40 routes with a team of over 80 dedicated employees.
Chaparral Distributing
Chaparral Distributing began its operations in April 2006 in Austin, TX as James Edward and Companies third exclusive distributor of Red Bull Energy Drinks. Chaparral Distributing services retailers throughout the Austin metropolitan area and into the Texas Hill Country. Chaparral operates out of two warehouses and has a team of over 70 employees.
James Edward & Companies Corporate Office
The James Edward and Companies (JECO) corporate office is located in Houston, Texas and operates with 20+ dedicated employees to serve as a hub for Matador, Viva and Chaparral Distributing. The JECO team members oversee the following areas of support for each of the three distributors: Human Resources, Strategic and Executive Management, Accounting, IT, Operations and Business Analysis. James Edward and Companies maintains a strong relationship with Red Bull North America and is poised to continue supporting the “Red Bull phenomenon” for many years to come.